Think you’ve got no competitors ?

iStock_000004111211XSmallYou’re always fighting for money that comes from someone’s pocket!

Who has a claim on that money besides you ?

That is a nail that we have to hit repeatedly with innovator and tech firms. And although I agree with a a « blue ocean strategy », customer money will have to come from somewhere

Of course you can come up with a disruptive technology, but again, the money will have to come from somewhere.

From the customer’s pocket point of view, there is always competition going on. It’s a hierarchy of needs!

Finally, anyone that will look at your business model/plan will have their idea on what competition might be. If you don’t address that upfront, you’re cooked. If they « think » they have seen something you haven’t, your credibility (and partnership/money whatever) is gone!