The more time we spend trying a find a solution to some problem, we usually wind up with a complicated solution, it’s even called Parkinson’s law. Sometimes it’s we can’t see the forest because we are so damn close to the tree.
So this morning coming back from my usual Saturday morning jog, I looked at my magnolia tree and came up with this Vlog.
As an entrepreneur you want to be swift on your feet, be able to adjust to the context, to the variation in the environment. Being able to turn around quickly is a must. At the same time you have to be able to ACT quickly, taking advantage of that fleeting moment in time when opportunity knocks.
Jab your first clients with a new service or product, check the reaction, when a niche shows up, go for a one-two combination, give a sharp hook to your niche until the market starts to be weak in the knees. When it opens enough, a strong uppercut to the market should put you in control.
While running, I saw something shining in the distance, that got me thinking about people who keep running after shiny things.
Never forget that most internet marketers do a lot of money off of people who buy their stuff and never do anything with it. Just a bunch of pdf files and video clogging their computers. I wouldn’t be surprised if someone told me that they never get any claim on their ” if you’re not satisfied, you can ask for a full reimbursment within 30 days of buying”.
Bottom line, don’t pursue everything that pops on your radar. Don’t ditch them entirely either…do a bottlecap file
In a busy hectic schedule I often forget that to make a decent run, there is a lot of good habits that have to be there. Anyone who went jogging after a night of partying knows what I’m talking about. I’m grateful that my business is really picking up steam these days but I cut corners on a healthy lifestyle. One of these little habits is drinking enough water. As I meet more and more clients in small cafés I drink less water. As I did my first run in warm weather this year in Montreal I noticed the effect.
Numbers
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The lesson is this…
When things go bad we are so busy trying to keep our head above the water that sometimes we don’t see the next wave coming…
When things are going well, we just forget that sometimes more sales can equal less profits
Make it a (good) habit to check your numbers regularly. Ask your accountant to help you produce a one page financial dashboard to glance over every 2 weeks or so…