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The MQA (time to read: 2min)

We all had this happen to us…

You meet someone, at a friend’s party or in a networking event. You have a lengthy conversation. You liked the guy a lot. You exchanged business cards and Social Media profiles. You leave each other after a warm handshake

A few days later, you talk about this guy with enthusiasm and then it hits you…you really don’t know much about him! You even start wondering how you were so “open” with this person…

Yes, you’ve encountered the MQA, the Master question-asker…

What bugs you is that you consider yourself a pretty good marketer and sales person. You ask open questions, you know how to use the When, What, how ,who and why’s

The piece of the puzzle most of us are missing is how to ASK a question TO a question!!!

That’s where the MQA is the most efficient. You ask one of your question but it boomerangs back to you in  a flash. The tone is compassionate so you go along…And you keep talking, and most of the people like to talk about themselves professionally.

To be able to do that, can you imagine the level of listening that is required ? One has to be totally there, no hidden agenda, fully present in the moment. When is the last time you were in that “zone” in  a conversation ?

When have you stopped and thought about the question BEHIND the question ? When have you stopped to think about the CONTEXT behind the question ? Next time don’t jump at the chance to answer. Stop and think for a moment if you couldn’t come up with a way to make that question more precise…

Doing that is a skill that requires practice. It has to become 2nd nature to you. Technique is one thing but it’s only when you’ll be doing it to “serve” better that the power of the MQA will really give you a strong ROI. Because you’ll have discovered the real “need” behind the question you’ll be able to come up with a real solution to that need. It will result in more people wanting to do business with you, more people giving you more referrals…

Practice becoming an MQA and watch your business soar…