Marketing to the « Y » generation

I receive a very interesting Interactive marketing newsletter by Forrester that showed the following results « a number that is only expected to increase in coming years. Younger consumers even sacrifice TV for the Web. But companies also need to take a deeper look at their customer base — gauging their level of participation in Social…

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Unwritten

This morning driving to my office, Unwritten from Natasha Bedinfield was playing on the radio. For the first time, I paid attention to the lyrics… The melody of the chorus is very « catchy », use it a as « boost » when you need it… Powerful and useful for anyone about to start something important in their lives.…

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Second Life and entrepreneurship

Considering that Second Life is there to stay and that it’s on the « edge » as it can be as far as business opportunity. I wanted to let you know that an article in Wired gives the chance to Daniel Terdiman to explain the challenges of making a virtual buck by discussing his new book: The…

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Blogging and start-ups

Last week was released « pourquoi bloguer » a book on why blog in a bisiness cotext. !0 chapters, 10 reasons by 10 authors (and friends) In the next few weeks I will try to give you the essence of that book and look at it as a start-up coach. Chap 1: To influence. You would be…

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Les Affaires TV

Les bonnes étoiles de Mme Germain La coprésdiente du Groupe Germain, Christiane Germain, aime développer de nouveaux produits. C’est une fonceuse. En entrevue, elle partage ses réflexions sur l’entrepreneurship québécois.

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Taking time to think

When I coach, the first step I take is to check the energy level of my customer. Does he (she) have what it takes to undertake a coaching process? The second one is to take time to think. The majority of modern execs live in a perpetual personal and professional frenzy that don’t give them…

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VC-TV interview.

2 weeks ago I did an interview for Venture cap TV I was a little nervous at the start but art 2 and 3 and much more solid Feel free to post your comments here or on VC-TV.

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Building credibility (part 2)

Part 1 was looking at you as an individual. This one focuses on the corporation. In the first years: * Look after your image. Business cards at “1000 for 20$” may be practical and cheap but they don’t speak much for you. Logo, stationary, envelopes and flyers must be well thought out. If you do…

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C’est encore possible…

Dans le magazine FastCompany de ce mois-ci, on trouve l’histoire d’Ashley qui a 14 ans avec 8 dollars d’investissement a enregistré le nom de domaine www.whateverlife.com . Elle n’a pas terminé son high-school, pas eu de piston, pas de contacts, provient d’une famille éclatée…et n’a aucune notion sur les « affaires » Elle offre gratuitement des « arrières-plans »…

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Entrepreneurs “sociaux”

Vous voulez faire une différence? Vous avez une âme entrepreneuriale mais le coté capitaliste de la chose vous rebute ? Vous avez de grands idéeaux mais vous n’êtes pas sur que ce soit possible ? J’ai trouvé sur le blog de Guy Kawasaki un lien vers Frontline World. Sur cette page vous trouverez une série…

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