Getting the information from outside the box

Remember « The tipping point » the  best seller from Malcom Gladwell from a few years back ? How the combination of  Connectors, Maven and salesmen in the right context and with a good « sticky » story ( For that « Made to Stick » is a must read.) can help you create a powerful « epidemic », a tidal wave of…

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Customer satisfaction: When Telus chooses to leave 4K$ on the table

Those who know me personally,  know that the last few weeks were busy trying to replace my BlackBerry smart phone that had decided to learn to swim ;-( As many freelancer, this is a mobile office. Friends wanted to help by giving me their « old » BB but there was always some technical reason to justify…

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You have satisfied customers ? Then what…

All businesses aim for that illusive goal. Customer satisfaction How do we measure satisfaction? What is satisfaction for one person can be quite different from another one! And then what? Do you adequate satisfaction with loyalty? If so, you are doing one big mistake! Here’s why. Studies have shown that : 68% of clients go…

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The « simple » solution

Why make it simple when you can complicate it…. The more time we spend trying a find a solution to some problem, we usually wind up with a complicated solution, it’s even called Parkinson’s law. Sometimes it’s we can’t see the forest because we are so damn close to the tree. So this morning coming…

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« Float like a buttefly, sting like a bee »- Muhammad Ali

As an entrepreneur you want to be swift on your feet, be able to adjust to the context, to the variation in the environment. Being able to turn around quickly is a must. At the same time you have to be able to ACT quickly, taking advantage of that fleeting moment in time when opportunity…

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What are you waiting for…

Procrastinating on a project is one thing. Procrastinating on your life is another Don’t wait until we see this

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The bottlecap file

While running, I saw something shining in the distance, that got me thinking about people who keep running after shiny things. Never forget that most internet marketers do a lot of money off of people who buy their stuff and never do anything with it. Just a bunch of pdf files and video clogging their…

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SMJA: Numbers

In a busy hectic schedule I often forget that to make a decent run, there is a lot of good habits that have to be there.  Anyone who went jogging after a night of partying knows what I’m talking about. I’m grateful that my business is really picking up steam these days but I cut…

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Bring it on!

Do you have a « bring it on » attitude ? If you are a regular of the blog you know I’m not a big fan a business planning, but I’m kind of obsessive-compulsive on being in ready mode…. There is a lot of talk about the risk involved in launching and running a business. There might…

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The « Gap »

(Slide from Tara Hunt’s presentation) Last night was held the monthly edition of 3rd Tuesday here in Montreal. Since last summer, we have the chance to have Tara Hunt, author of the paradigm shifting « The Whuffie Factor« , living here and being an active member of the vibrant Web/SocialMedia community. One of the reasons she’s here,…

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